Bad Data: When Big Data Lets You Down
Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...
How do you set Return-on-Investment expectations for Analytics projects?
How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...
Airbnb & Noise data: How the data handshake improves customer experience
AirBnB & Noise data: How the data handshake improves customer experience
Data's value increases when it's shared, and you can make money by selling it....
How Airlines Measure Loyalty
For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...
Diversify the Data in Data-driven Design: Creative Pairings of Quant and Qual
NB:Â Originally published on UXPAMagazine.org, Sep 2017 edition and available on jpang.io. Layout adapted for UX purposes.
Great UX is data-driven. The data itself is usually...
Dark Data: The billion dollar opportunity
How can airlines, hotels, and travel companies leverage dark data capabilities?
Every organization collects, stores and retains portions of dark data. It's the digital equivalent...
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue
Big data can now predict when...
What are actionable insights?
Every data company boasts its ability to provide actionable insights. Is this term more than marketing?
Business Intelligence vs actionable insights
Companies need to track their...
3 Charts Showing Growth of Short-Term Rentals vs. Hotel Online Bookings
There’s no question short-term rentals made a splash around the world this year — mainly from the likes of Airbnb — even amidst the...
Uber acquires machine learning startup
Ride-sharing company Uber acquires a new startup. This time Uber is venturing into the world of artificial intelligence by creating Uber AI Labs, a new...
Talking Data with Hilton: Jonathon Wardman, Vice President CRM
This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...
Creating a 360-degree customer view using big data
With a 360-degree customer view, your company will drive up profits.
How valuable would it be to know everything about your customer's interactions with your...
How Big Data Is Driving Loyalty Program Revenue
It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...
Leadership Interview: Managing Liability, Engagement & Redemptions
Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement.
How important is it for Loyalty...
Hotel Big Data Start-up StayAngel Shuts Down – Hilton loses millions
Recently, we learned that hotel big data start-up, StayAngel had closed its doors.  This is a piece written by the Founder, Mark Ross-Smith, on why...
Stop Chasing Millennials. Instead, use data to drive marketing
Some companies continue to chase millennials. Instead, using data to drive marketing could have much more effective results while reducing costs.
It is amazing how...
Data is everywhere but does it drive strategic decisions in travel?
Ctrip is acquiring Skyscanner for numerous reasons but a big plus is its razor-sharp focus on data. Senay Boztas reports from EyeforTravel’s Amsterdam Summit...
Are frequent flyer miles a liability for FFPs?
Are miles a liability for frequent flyer programs?
At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...
Using Loyalty Game Mechanics to Increase Revenue Per Seat
Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs.
Getting to the advanced state of leveraging from...
Are Asian Hoteliers Today Overwhelmed by Data?
Exclusive Interview: Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social media and the ever-increasing number...
How Big Data Helps Boost Marketing Conversion Rates
Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have...
Bad Data Costs United Airlines $1B Annually
Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
The Magic of Loyalty
The magic of loyalty is something we've all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking...
Breakage vs Engagement: The Financial Question for Loyalty Programs
Airline loyalty breakage is growing discussion point for many frequent flyer programs
Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...
How Big Data is Changing The Way We Fly
Airline big data, combined with predictive analytics is being used to drive up airline ticket prices.
As airlines and their frequent flyer programs gather more...
The New Frontier For Loyalty: Making Money
The New Frontier For Loyalty: Making Money
Large firms often use the latest buzzwords to make it sound like they know something about loyalty that...
